Redglass Pictures

Strategy

Before we make a video together, let's strategize.

We all want the great work we do together to be seen by our target audience. We'll work with you to make this happen by focusing in on these three ideas. 

THe MESSAGE

It all starts here. What story do you want to tell? Why do you want to tell it now? What is unique about your story? What are three things you absolutely want people to take from this video? 

THE AUDIENCE

Know your audience. Who are we making this for? Why will they want to watch this? 

THE Outreach and Distribution

Now that we know who you want to reach, let's figure out the best way to do it. We'll work together to figure out the right way to launch the work ---Maybe it starts on Facebook Watch, Instagram, YouTube, The New York Times, or even Netflix.  The way we decide to approach this will determine how we tell the story, the length of the piece, and what budget we may need for distribution. 

Once we answer these questions we will put together a story outline and a clear Social Media strategy that will include estimated video views and imprints.